OUR INVESTMENT ETHOS

We are a partner to founders, and not just capital providers

We unlock unique value for early-stage companies through our founder-focused transformation process.

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Coaching founders

 

 

Hands-on coaching and intentional support to entrepreneurs on team, strategy and fundraising roadmap.

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Identifying gaps and value drivers

Introducing talents from industry networks to build synergistic teams and drive strategic pivots. 

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Cross-border expertise

 

Applying tech and business model expertise based on cross-border investing experience to help companies go to market.

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Network effect of consumer ecosystem

Leveraging resources from our consumer-focused ecosystem and networks to drive scale.

OUR PERSPECTIVES

We apply consumer and technology trends from China to Southeast Asia

Due to our unique consumer ecosystem, we are able to help portfolio companies identify long-term value drivers and go to market in China.

China as Asia's largest consumer market with maturity of tech system ahead of SEA by 7-10 years

Leadership in technology, business models and manufacturing, with potential to duplicate across Asia

China

Untapped opportunities in key consumer markets, with Singapore as a preferred base for technology transfer and internationalisation

Quality of raw materials and agricultural supply chains

Southeast Asia

We believe in the consumer ecosystem of the future

We are building a portfolio of companies with synergistic technology infrastructure, products, supply chains and digital first consumer channels in the categories of food, retail and wellness.

Data-driven and integrated supply chains to prevent waste, predict real-time demand, and increase localisation.

 Competitive advantage through tech infrastructure by enabling supply chain, digital distribution, data collection or product creation.

TECH
INFRASTRUCTURE

SUPPLY
CHAIN

PRODUCT

Consumer-centric, allowing for mass customisation and personalisation.

Both value and premium goods to address sourcing and packaging sustainability. 

DISTRIBUTION
CHANNELS

Digital first or native evolution into omni-channel presence and proprietary consumer channels for targeted consumer acquisition and traffic.