OUR INVESTMENT ETHOS
We are a partner to founders, and not just capital providers
We unlock unique value for early-stage companies through our founder-focused transformation process.
Hands-on coaching and intentional support to entrepreneurs on team, strategy and fundraising roadmap.
Identifying gaps and value drivers
Introducing talents from industry networks to build synergistic teams and drive strategic pivots.
Applying tech and business model expertise based on cross-border investing experience to help companies go to market.
Network effect of consumer ecosystem
Leveraging resources from our consumer-focused ecosystem and networks to drive scale.
We apply consumer and technology trends from China to Southeast Asia
Due to our unique consumer ecosystem, we are able to help portfolio companies identify long-term value drivers and go to market in China.
China as Asia's largest consumer market with maturity of tech system ahead of SEA by 7-10 years
Leadership in technology, business models and manufacturing, with potential to duplicate across Asia
Untapped opportunities in key consumer markets, with Singapore as a preferred base for technology transfer and internationalisation
Quality of raw materials and agricultural supply chains
We believe in the consumer ecosystem of the future
We are building a portfolio of companies with synergistic technology infrastructure, products, supply chains and digital first consumer channels in the categories of food, retail and wellness.
Data-driven and integrated supply chains to prevent waste, predict real-time demand, and increase localisation.
Competitive advantage through tech infrastructure by enabling supply chain, digital distribution, data collection or product creation.
Consumer-centric, allowing for mass customisation and personalisation.
Both value and premium goods to address sourcing and packaging sustainability.
Digital first or native evolution into omni-channel presence and proprietary consumer channels for targeted consumer acquisition and traffic.